What Software Do Most SMEs Use? 📊
- FinSightAccounting
- Oct 11, 2024
- 2 min read
Updated: Oct 13, 2024
As businesses continue to embrace digital transformation, choosing the right software is key to driving efficiency and growth. Here’s a breakdown of the most popular software choices among SMEs in 2024:
Accounting Software
🔹 QuickBooks Online: Used by 64% of SMEs due to its ease of use, scalability, and strong integration with third-party apps like PayPal and Shopify. It's especially favored by businesses with fewer than 50 employees.
🔹 Xero: A popular choice for 30% of SMEs, Xero excels with its real-time data, fixed asset management, and integration with over 800 apps, including Stripe and HubSpot(TechRadar)(SelectHub).
Customer Relationship Management (CRM) Software
🔹 HubSpot CRM: Chosen by 30% of SMEs for its free version, easy-to-use interface, and strong integrations across sales, marketing, and service tools.
🔹 Zoho CRM: 23% of SMEs use Zoho CRM due to its affordability, flexibility, and robust customization options(TechRadar).
Project Management Software
🔹 Asana: Preferred by 22% of SMEs for task management and project tracking, Asana simplifies collaboration and is especially popular among service-based SMEs.
🔹 Monday.com: With 18% of the market, Monday.com is known for its intuitive user interface and powerful automation features that streamline workflow management(TechRadar).
Payroll Software
🔹 Gusto: 12% of SMEs use Gusto for its payroll, benefits, and compliance management. Its easy-to-use platform is perfect for companies looking to streamline HR functions(SelectHub).
Invoicing & Payment Solutions
🔹 Wave: Free and user-friendly, Wave is used by 21% of small businesses for invoicing, receipt scanning, and expense tracking. It’s ideal for freelancers and very small businesses.
ERP Software
🔹 NetSuite: 14% of growing SMEs choose NetSuite for its all-in-one ERP solution, combining accounting, CRM, and inventory management in one platform (SelectHub).
Cloud Adoption Stats
More than 85% of SMEs now use cloud-based software, with over 75% of accounting, CRM, and project management tools being delivered via the cloud. This shift is largely driven by the need for flexibility, real-time collaboration, and cost-efficiency(SelectHub).
Choosing the right software can significantly improve productivity and drive growth. Which platform is your business using to stay competitive in 2024? Drop a comment or let’s discuss how to optimize your software stack! 🚀
#SMEsoftware #BusinessSoftware #QuickBooksOnline #HubSpot #Xero #CRMtools #CloudSoftware #BusinessGrowth




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